NFL.com Mobile Website
The main goal was to redesign the existing mobile website and make it a touch-screen friendly version. This drove a significant change to the interface, taking advantage of technology and interactions available to a Webkit enabled browser.
Prior to the redesign of the user interface, I conducted research through surveys to better understand the contexts of mobile use and why fans are using NFL's mobile site specifically. With this knowledge, informed decisions could be made to define the user experience, product scope and a release strategy.